City/Place/Nation Branding/Marketing

Articles/publications

https://www.sciencedirect.com/science/article/pii/S187704281200403X

http://www.eki.ee/km/place/pdf/kp3_01_Haapala.pdf

https://placebrandobserver.com/interview-greg-clark/

https://placebrandobserver.com/why-one-size-fits-all-city-brands-are-doomed-to-fail/

5 examples

https://placebrandobserver.com/top-5-city-branding-case-studies-examples/

https://idesigni.co.uk/blog/tuesday-ten-city-branding/

In Germany

https://placebrandobserver.com/bielefeld-participatory-city-branding-strategy-example/

In Turkey

https://placebrandobserver.com/interview-gunter-soydanbay/

In China

https://placebrandobserver.com/tag/place-brand-researchers/

In England

https://placebrandobserver.com/chris-brown-interview/

City branding of Stockholm

http://ir.lib.uth.gr/bitstream/handle/11615/43707/11761.pdf?sequence=1&isAllowed=y

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City branding

https://www.citybranding.gr/?m=1

https://www.citybranding.gr/2016/02/city-branding.html?m=1

Interviews on city branding

https://placebrandobserver.com/category/city-branding/

City branding and urban investment

http://europe.uli.org/wp-content/uploads/sites/3/ULI-Documents/City-Branding-InfoBurst.pdf

7 steps to city branding

https://www.globalrealestateexperts.com/2012/10/city-branding-the-seven-habits/#.VdX-HvlViko

Why should we do city branding

https://planningtank.com/city-insight/city-branding

Case studies

https://placebrandobserver.com/category/case-studies/

How to build successful city brands

https://www.theseus.fi/bitstream/handle/10024/47992/City%20brands.pdf?sequence=1

4 key elements of city branding

http://northstarideas.com/blog/four-key-elements-your-city-brand-strategy

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Place Branding

https://placebrandobserver.com/top-5-city-branding-case-studies-examples/

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Rebranding

Rebranding in Amsterdam

https://www.google.com/amp/s/theconversation.com/amp/rescaling-through-city-branding-the-case-of-amsterdam-71956

How to rebrand a city

https://www.google.com/amp/s/www.forbes.com/sites/steveolenski/2017/10/23/how-to-rebrand-a-city/amp/

Urban rebranding

https://geographyfieldwork.com/UrbanRebranding.html

Examples of cities rebranding

https://www.google.com/amp/s/gizmodo.com/6-cities-and-states-reinventing-themselves-through-bran-1303657661/amp

Cultural identity and rebranding of cities

https://www.logoworks.com/blog/identity-rebranding-cities/

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Nation – branding/marketing

Nation branding explained

https://www.cfr.org/backgrounder/nation-branding-explained

How to sell a country

 https://www.theguardian.com/news/2017/nov/07/nation-branding-industry-how-to-sell-a-country

Nation branding definitions + references

 https://placebrandobserver.com/theory/nation-branding-perspectives/

Economic prosperity through nation branding

http://www.marketingjournal.org/improving-economic-prosperity-through-nation-branding-david-j-reibstein/

Nation branding in Greece

 https://eproceedings.epublishing.ekt.gr/index.php/inoek/article/view/809

Nation Branding in Asia

 https://placebrandobserver.com/category/nation-branding/

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Nation – identity

Definitions

 https://placebrandobserver.com/theory/national-identity-imagined-communites/

What does it take to be “one of us”

http://www.pewglobal.org/2017/02/01/what-it-takes-to-truly-be-one-of-us/

Examples

 http://www.pewglobal.org/2017/02/01/views-of-national-identity-by-country/

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City/nation public diplomacy

Definitions

 https://placebrandobserver.com/category/public-diplomacy/

Why it matters

 https://placebrandobserver.com/what-is-public-diplomacy/

Top 10 public diplomacy

 https://uscpublicdiplomacy.org/story/top-10-public-diplomacy-moments-2015-cpds-picks

Examples

 http://www.citynationplace.com/city-diplomacy-in-action

Creative cities and public diplomacy

https://www.aspeninstitutece.org/news-article/creative-cities-public-diplomacy/

City diplomacy and urban difference

http://www.publicdiplomacymagazine.com/city-diplomacy-and-urban-difference-2/

Center on public Diplomacy

https://uscpublicdiplomacy.org/

City Diplomacy: The Expanding Role of Cities in International Politics

https://www.uclg.org/sites/default/files/20070400_cdsp_paper_pluijm.pdf

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City/Nation/Region positioning

City Positioning

https://link.springer.com/article/10.1057/pb.2014.30

City Positioning in Russia

http://www.mcser.org/journal/index.php/mjss/article/viewFile/6924/6628

Positioning of Global Cities

http://www.globalcities.eu/positioning/

City Positioning Strategy

https://www.researchgate.net/figure/Types-of-city-positioning-strategies_fig1_235953856

Nation Positioning

https://www.hbs.edu/faculty/Publication%20Files/Positioning%20the%20Nation%20State_9bbe44c0-7ca9-4395-84db-51dcdf5211a4.pdf

Strategic Positioning of nation

http://www.freepatentsonline.com/article/Journal-International-Business-Research/275130699.html

Nation positioning in syria

http://nation-branding.info/2009/04/22/syria-nation-positioning-before-nation-branding

Region Positioning

https://www.tandfonline.com/doi/abs/10.1300/J073v14n03_05

Positioning of the alpine region

https://www.alpine-region.eu/news/positioning-alpine-region-globally-attractive-health-promoting-place-call-tender

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City Cultural policy

Sidney’s example for cultural policy

 http://www.cityofsydney.nsw.gov.au/__data/assets/pdf_file/0011/213986/11418-Finalisation-of-Cultural-Policy-Document-July-2016.pdf

Beyond the creative city

http://made.org.uk/media/files/BeyondtheCreativeCity.pdf

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National cultural policy

Main elements of national cultural policy

https://pages.gseis.ucla.edu/faculty/kellner/essays/culturalmarxism.pdf

A video explaining national cultural policy

https://prezi.com/c3gpryjqgt0z/national-cultural-policy/

Example of malaysian identity

https://www.cambridge.org/core/books/globalization-and-national-autonomy/national-culture-policy-and-contestation-over-malaysian-identity/9EA491AA526A77415AAD567E4416DB15

Objectives of national cultural policy

http://www.cdfstlucia.org/portal/who-we-are/national-cultural-policy/

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Creative cultural industry

http://www.worldcreative.org/

Statistics and worforce data

https://warwick.ac.uk/fac/soc/ier/ngrf/lmifuturetrends/sectorscovered/creative/sectorinfo/industries/

EU initiative

https://ec.europa.eu/culture/policy/cultural-creative-industries_en

Creative vs cultural industries

http://theconversation.com/what-got-lost-between-cultural-and-creative-industries-23658

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Marxist theory for city/culture branding (David Harvey)

Cultural Marxism

https://onlinelibrary.wiley.com/doi/full/10.1111/rec3.12258

Marxism and the city(book)

https://www.researchgate.net/publication/236686172_Marxism_and_the_City

Base and superstructure in marxist cultural theory

https://www.versobooks.com/blogs/3070-raymond-williams-base-and-superstructure-in-marxist-cultural-theory

Cultural marxism and cultural studies

https://pages.gseis.ucla.edu/faculty/kellner/essays/culturalmarxism.pdf